X to Penalize Creators Posting Unlabeled AI-Generated War Videos

X Cracks Down on Unlabeled AI War Content

Social media platform X has tightened its Creator Revenue Sharing rules in response to a surge of AI-generated videos depicting armed conflicts. Creators who post synthetic war footage without proper disclosure labels will lose access to the monetization program for 90 days. The policy change was announced by Nikita Bier, head of product for X's algorithmic timeline.

"Today we are revising our Creator Revenue Sharing policies to maintain authenticity of content on Timeline and prevent manipulation of the program. During times of war, it is critical that people have access to authentic information on the ground. With today's AI technologies,…" — Nikita Bier (@nikitabier), original post

A second offense will result in a permanent ban from X's revenue-sharing system. Notably, the platform does not plan to remove the offending posts or suspend the accounts themselves — the punishment is strictly financial.

Why This Matters

X's monetization model directly rewards content creators based on audience engagement. This structure creates a powerful financial incentive for premium account holders to publish viral deepfakes without regard for accuracy, simply to maximize earnings. Bier emphasized that access to authentic information during wartime is critically important, and that modern generative AI tools make it dangerously easy to mislead audiences.

The rule change comes amid a flood of AI-generated videos tied to recent geopolitical conflicts circulating on the platform.

"Up to now, the Iranians have been deliberately firing their older missiles and drones, using them as expendable bait to drain US and Israeli air defenses. That strategy clearly worked. Now they're escalating, rolling out their more advanced ballistic missiles and drones. So…" — Richard (@ricwe123), original post

How X Plans to Detect Fake Content

The platform will rely on two primary methods to identify unlabeled AI-generated videos:

• Community Notes — X's crowdsourced fact-checking system where users flag potentially misleading content;
• AI detection algorithms — automated tools that analyze metadata to identify markers of AI-generated media.

This approach effectively delegates much of the detection burden to the user community. The penalty itself is limited to temporary loss of revenue, while the misleading content remains accessible on the platform.

Deepfakes on X: A Long-Running Problem

Fake war footage is far from a new phenomenon on the platform. Long before the generative AI boom, users routinely passed off footage from the video game Arma 3 as real combat recordings. However, the widespread availability of AI video generators has dramatically scaled up the problem, making convincing fakes trivially easy to produce.

X's updated policy attempts to thread the needle between free expression and combating disinformation. The platform is not banning AI-generated content outright — it merely demands transparent labeling, with consequences limited to the financial realm. Whether a 90-day revenue suspension is sufficient deterrent against creators profiting from viral misinformation during active conflicts remains an open question.