Bluesky Launches AI App Attie for Building Custom Social Media Feeds
Bluesky unveiled Attie, a standalone AI-powered app built on AT Protocol that lets users create personalized content feeds using natural language commands, powered by Anthropic's Claude.
Bluesky Debuts Attie — an AI Tool for Personalized Feed Creation
The team behind decentralized social network Bluesky has announced Attie, an AI assistant that enables users to build their own algorithms for curating personalized content feeds. The news was reported by TechCrunch.
The product was unveiled at the Atmosphere conference by former Bluesky CEO Jay Graber, who now serves as Chief Innovation Officer, alongside CTO Paul Frazee. Conference attendees will be the first to test the new application.
Why This Matters
Major social platforms currently deploy AI algorithms primarily to serve their own interests — maximizing user engagement time, collecting data, and maintaining control over content distribution. Attie proposes a fundamentally different approach by handing algorithmic control to the users themselves. This represents a meaningful shift in how recommendation systems operate and could influence the broader social media landscape.
How Attie Works
The application is built on AT Protocol and leverages Claude technology from Anthropic. Attie is a standalone product, separate from Bluesky itself.
Interacting with the service mirrors a conversation with a chatbot. Users type natural language commands describing what kind of content they want to see. They can ask Attie about potentially interesting posts or get suggestions on what to repost.
Bluesky CEO Tony Schneider emphasized that the tool requires no coding skills or technical knowledge of feed configuration — users have full control and can shape their feeds entirely on their own terms.
Roadmap and Future Features
At launch, Attie allows users to create and browse custom feeds. These feeds will eventually become accessible within Bluesky itself and any other applications running on AT Protocol. Looking further ahead, the team plans to enable users to build their own tools and resources through vibe coding.
Schneider shared that Graber and her team began developing Attie several months ago. Graber stated that AI should serve people rather than platforms, and that the open protocol makes this possible — users can build their own feeds, develop software as they see fit, and surface important information from the noise.
Crypto Integration and Monetization
Despite crypto investors participating in Bluesky's recent $100 millionfunding round, the company has no plans to integrate digital assets. Schneider explained that these investors were drawn to the concept of decentralization familiar from the crypto industry — projects with no single point of failure. Bluesky aligns with that vision, but at the social media level. Instead of adopting cryptocurrencies, the company is exploring alternative monetization strategies.
For context, between August 30 and September 1, 2024, Bluesky's user base surged by 1 million following the ban of X in Brazil.
Frequently Asked Questions
What is Bluesky's Attie app?
Attie is a standalone AI application developed by the Bluesky team, built on AT Protocol and powered by Anthropic's Claude. It allows users to create personalized content feeds using natural language commands without any coding knowledge.
Do I need coding skills to use Attie?
No coding skills are required. Attie works like a chatbot — users simply describe what kind of content they want to see in plain language, and the AI builds the feed accordingly.
Will Bluesky add cryptocurrency features?
Despite crypto investors participating in Bluesky's recent $100 million funding round, the company has stated that it does not plan to integrate digital assets. Alternative monetization approaches are being explored instead.
Is Attie part of the Bluesky app?
No, Attie is a separate product built on the open AT Protocol. Feeds created in Attie will eventually become accessible within Bluesky and other AT Protocol-based applications.
When will Attie be available to the public?
Attie was announced at the Atmosphere conference, where attendees became the first testers. A broader public release timeline has not been specified, though feeds created with Attie will eventually be available within Bluesky and other AT Protocol apps.
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