Bluesky's AI Tool Attie Becomes One of the Most Blocked Accounts on the Platform

Bluesky users massively block AI service Attie

Attie, a new AI-powered tool developed by the Bluesky team for creating personalized algorithmic feeds within the AT Protocol ecosystem, has faced overwhelming rejection from the platform's user base. Since its debut at the ATmosphere conference, approximately 141,000 users have blocked the Attie account — while only 1,500 have followed it. That translates to a staggering 94-to-1 ratio of blocks to followers.

According to Clearsky data, Attie now ranks as the second most blocked account on the entire platform, trailing only U.S. Vice President JD Vance's account, which has accumulated over 180,000 blocks. The AI service has surpassed even the White House's official account in terms of user rejections.

Why this matters

Bluesky has positioned itself as an alternative to X (formerly Twitter) and has attracted a substantial user base — currently standing at 43 million registered accounts. A significant portion of these users migrated specifically because they wanted a social media experience free from opaque AI-driven algorithms and aggressive content curation. The introduction of an AI tool within Bluesky was perceived by many as a betrayal of the platform's original ethos.

Adding fuel to the fire, Bluesky has also drawn criticism for lacking basic features such as the ability to send images through direct messages. Against this backdrop, launching an AI service struck many users as a misplacement of priorities.

What Attie is and who built it

Attie is an AI-based tool that enables users to build their own algorithms and create customized content feeds within the AT Protocol ecosystem. The project was led by former Bluesky CEO Jay Graber, who currently serves as the company's Chief Innovation Officer. Development had been underway for several months prior to the launch.

Graber explained the philosophy behind Attie: she believes that major platforms exploit AI for their own benefit — maximizing user engagement time, harvesting data, and maintaining control over algorithms. Attie, by contrast, is designed to put AI in service of users rather than platforms. The open protocol allows people to create their own feeds, build software on their own terms, and surface meaningful information from the noise.

The broader context: AI personalization in social media

Attie's launch comes amid a wider industry push toward AI-powered personalization in social networks. In February, Meta introduced its Dear Algo feature for Threads, giving users the ability to customize content recommendation algorithms according to their preferences. However, the Bluesky community's response demonstrates that not every user base is receptive to such innovations — particularly communities that deliberately chose a platform to escape algorithmic curation.

The mass blocking of Attie effectively amounts to a vote of no confidence. Users have made it clear that they joined Bluesky not for AI features, but for greater control over their own social media experience — and they intend to keep it that way.